Profile

Proven ability to quickly grasp requirements, manage projects, and deliver results in all areas of marketing, communications, PR, events and strategic research and planning including:

• Excellent written and verbal communication skills.

• Organized, decisive multitasker.

• Self motivated, independent and able to work to deadlines.

• Strong team player skilled in relationship building and conflict resolution.

• Superior project-management skills.

​​

Skill Set

• Analytics, tracking, and reporting

• AP, Chicago, and GPO style guides.

• Brand development and messaging

• Collateral design, writing, and production

• Content creation for all traditional and digital media including articles, blogs, branding and style guides, case studies, collateral, creative briefs, customer communications, email blasts, FAQs, infographics, intranet, media kits, newsletters, presentation/slide decks, plans, proposals, talking points, website content, etc.

• Content curation

• Copyediting and proofreading

• Computer literate

• Customer/partner/media communications

• Day-to-day website and content management

• Develop and execute plans

• Event planning, logistics and onsite operations

• Market research and competitive analysis

• Maximizing trade-show and event opportunities.

• Media-list development and relations.

• Project planning and coordination

• Public, media, and external relations

• Rewriting technical specifications and descriptions into understandable marketing copy.

• Social-media implementation

• Speaker and article placements

• Support of policy and legislative presentations

 

Accomplishments

• Over six years, provided onsite marketing support for VP, sales to propel company from a small >$3M, 8-person company to one with $50M+ and 70 employees.

• Total rebranding of company including a name change; new logo and slogan; messaging; and wrote, designed and produced complete collateral set for products and market sectors.

• Planned, prioritized, and implemented comprehensive multiplatform communications.

• Implemented Salesforce.com, MailChimp, SurveyMonkey, and other modern digital platforms to streamline customer communications, data collection and analysis, and campaign implementation,

• SEO strategy that resulted in front-page Google links, plus a number-one link.

• Developed comprehensive series of case studies for use by sales and proposal teams.

• Secured a CEO-of-the-Year award and Company-of-the-Year finalist.

• Implementing Google Analytics and CRM tools to better track effectiveness of marketing and sales.

• Complete redesign of several websites, content creation, and day-to-day management.

​

​Work Experience

2005 – Present | Contractor                  

Develop, execute, monitor, and assess client-focused marketing and communications through traditional and digital marketing and communications initiatives that increase awareness, generate demand, and build the pipeline.

 

Provide both remote and onsite services, including supervising client employees. Industries include federal contractors, telecommunications, IT, nonprofits, and foundations.  

​

Services provided:

• Analysis of marketing/PR programs (campaigns, website, social media, events, etc.) effectiveness.

• Branding strategies to promote organizations goals and objectives.

• Build and populate websites to meet corporate and user needs and provide ongoing maintenance.

• Content creation for all print, web, proposal, presentation, and digital media.

• CRM marketing to manage and analyze customer interactions and data and track sales-force activities.

• Customer, media, analyst, and prospect communications including newsletters, social media, and email.

• Event and trade show management including pre-, onsite, and postshow planning, logistics, and follow up.

• Go-to-market strategies to better position companies in target markets/audiences.

• List building for media, analysts, and prospects.

• Market-intelligence research and analysis.

• Market strategies and tactics to better position companies in target markets/audiences.

• Marketing communications for sales/BD, capture management, proposals, and HR.

• Media and analyst coaching and interview preparation.

• Outsourcing and managing third-party services and vendors and managing budgets.

• PowerPoint presentation development.

• PR-program development that includes speaker placements, articles, news releases, social media, case studies, trade-group membership, award nominations, and media relations.

• Social-media implementation and analysis.

• Website design, building, content, and ongoing maintenance and curation.

​

2008 - 2014 | Director of Marketing | UltiSat

• With VP, Sales and Business Development, spearheaded  marketing outreach that propelled UltiSat from a small $3M box seller and equipment installer to a more than $50M p.a. network-services provider.

​

• Introduced marketing to company and after completely rebranding the company from messaging to brand design to corporate strategy, I provided complete day-to-day turnkey marketing services that included product positioning, collateral design and production, website design and management, guidance on intranet, trade shows and events, proposal and HR support, and social-media outreach.

​

2001 – 2004 | Director, Marketing and PR | Loral Skynet

• Directed a $2.3 million global PR and marketing outreach and communications team of 6 in a $500 million unit of a $2+ billion dollar teleco.  

• Responsible for strategic planning and tactical implementation of all core marketing communications, PR, analyst relations, trade-show activities, sales-force communications, intranet and Internet websites, and associated budgets and planning.

• Managed creative development and vendors for all marketing and communications initiatives.

• Directed US and international trade-show and event program. Instituted proactive media and analyst relations’ outreach.

• Supported global 40-person sales team selling and managed 6 people in 2 states.

 

1998 – 2001 | Communications Manager | Hughes

• Managed public relations and marketing communications outreach for several product lines at a $1 billion company committed to broadband and digital marketplace.

• Created and implemented strategic and tactical PR plans and implemented basic PR processes including analyst relations, media training, brand creation, direct-mail campaigns, telemarketing, ad creation and trade show outreach.

 

1996- 1997 | Manager, Public Relations |             

Sterling Software/Computer Associates

Communications manager at leading software company. Responsible for cultivating and maintaining contacts with trade media and industry analysts, creating a customer-references program, managing external vendors and seeking visibility for company products.

• Responsible for creating new PR outreach that included program planning; organizing media and analyst tours; writing news releases, backgrounders, white papers and user stories; maintaining and managing databases; researching and monitoring competitive products; and providing sales tools.

• Tasked with creating an industry-analyst outreach. Instituted a three-pronged approach to analyst relations: product awareness, vendor input and opinion solicitation for product positioning.

• Doubled the number of media interviews and multiplied the number of analyst contacts, both within and outside of subscribed services, at least fivefold over first nine months.

• Organized an awareness campaign that included a series of mailings, follow-up calls and an analyst tour with executives and product managers. 

​

1987-1996 | American Institute of Aeronautics and Astronautics

 

Director, Public Affairs, Publications, and Exhibits (1993-1996)

Directed all activities of the public affairs, media and exhibits programs. Developed business plans, short- and long-term goals and objectives and marketing and sales strategies for three product groups.

• Member of eight-person BPR team tasked with revamping hierarchical organization to better serve customer base. Project lasted two years.

• Responsible for business plans, budget, acquisitions process, pricing, contract negotiations, partnerships and overall management of programs with annual revenues of $1.75 million.

• Coordinated proactive outreach to both trade and general media.

• Managed promotions and marketing for four-color magazine ad-sales outreach and for trade show program. Managed sales staff and in-house telemarketing operation.

 

Manager, Public Affairs (1989-1 993)

• Managed public affairs, media-relations and external communications program. Instituted proactive media and public-information outreach. Wrote, edited and developed communications material.

 

Editor, AIAA Handbook Series (1987-1989)

• Edited and produced technical series of handbooks.